Morgan Stanley today upgrade Apple Computer to "overweight," saying it believes the Mac conversion rate within Appleís iPod customer base is roughly double what the market currently expects. ...
The survey, which polled 400 consumers, found that 19% of PC iPod owners have purchased a Mac in the past year, compared to Wall Street's expectations of 10%. These results would imply two full points of global PC market share gain for Apple in 2005, from 3% to 5%, the firm said. Going forward, the firm believes the conversion rate of the iPod customer base from PC to Mac could track closer to 25%.
Monday, March 21, 2005
Got iPod? Get Mac!
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